Jordana Reisberg attends the University of Wisconsin-Madison, studying Marketing and Psychology. Passionate about understanding human behavior and creating meaningful change, she combines curiosity about people with empathy in everything she does.

Jordana’s commitment to service began early, when she founded her high school’s Mental Health Awareness Club after helping a friend through a personal crisis. Under her leadership, the club partnered with local and national organizations, hosted community events, and raised funds to expand mental health resources.

She also led a large-scale charity event supporting the Pediatric Hydrocephalus Foundation, managing every aspect from sponsorship to community outreach, and raising nearly $5K for the cause.

At UW-Madison, Jordana continues to pursue her passion for mental health advocacy by being an active member of her campus community and by supporting her sorority’s philanthropy events with Make-A-Wish. Through all of her experiences, he has learned that small acts of compassion can spark lasting impact - an idea she carries into her work with Defeat the Streets.